BLUBIRD DENIM – HOME OF PACE JEANS & PLENTY MORE

As many of JL’s clients can attest, his absolute favourite independent denim retailer is BluBird Denim specialising in cutting edge and international denim brands.

JL chats below with owner operator Tom Antcliff…plus you can contact JL about a personal shopping experience at BluBird Denim today!

Where did the name Blubird come from? To be honest it was one of the hardest things for me. When you start out you have all these ideas in your head but none really sound right, you become extremely critical wanting it to be personal. We play a lot of Blues music in the store and I was just listening to an old Blues album (Howling Wolf) and “BlueBird” came on. It just hit me I have always had a thing for old Blues and Jazz music and that old era. Plus blue for denim really fits.

Brand history? After many years as a retailer and buyer, I set up BluBird to be a denim destination store for Sydney back in 2009, with a key focus to introduce Aussies to rare and cutting edge overseas labels.

Brand philosophy? I’m passionate about real denim and about educating people about denim, how to get the right fit, how to wear vintage/raw Jeans right through to more intrepid Scandinavian and European labels.

What’s hot in store right now? Pace Jeans from Sweden, a bona fide denim brand with a good story and a passion for all things denim.

Tell us more about the PACE label? Pace was established in 2004 by two brothers Klas and Joakim, who had grown up in their father’s denim store. Their first collection came out a year later built from a fondness for old world style from music to cars.

They are known for “raw” denim, which is unwashed cloth that moulds to the individual wearer’s body and usage. Wallets, mobiles and keys for example will leave a mark, essentially a “tattoo” of your life on your jeans! www.pacejeans.com

What are the 3 golden rules to wearing jeans properly?

1 – The fit is essential, it’s typically hard to get guys to understand that they need to be a size down on their typical trouser fitting but the results are dynamite.

2 – Quality Denim for longevity, comfort and style.

3 – We should all have a “raw” jean in our wardrobe.

12 William Street Paddington
Sydney, Australia, 2021

This entry was posted on Friday, April 23rd, 2010 at 9:04 am and is filed under News and tagged with BLUBIRD DENIM, Jeff Lack Personal Stylist, Pace Denim, Paddington, Tom Antcliff. You can follow any responses to this entry through the RSS 2.0 feed.