This year, Becks is celebrating the theme of sizzling hot nights in the city and vibrancy of the outdoor music scene with campaign line “You can sleep when you’re dead”! Check out the t-shirt design below!

(9 November 2009) 2009 marks the 20th Anniversary of the fall of the Berlin Wall. To celebrate this historic occasion, and give Australians a taste of current Berlin style, iconic German beer brand Beck’s partnered with Jeff and Sydney designer, Brent Wilson, to create a limited edition fashion collection.

Beck’s approached Jeff to manage the development of the collection, which included finding a suitable designer to create the range.

“Bringing Becks and Brent Wilson together on the Berlin Wall project was a natural partnership,” said Jeff. “I was looking for a designer who could capture the forward-thinking, young, hip and expressive nature of Berlin.

“Brent’s design aesthetic was a perfect fit and the resulting collection reflects the street style trends, influenced by art, music and street culture that we are seeing out of Berlin today.”

The range includes a bespoke black satchel, t-shirt and embroidered knit flat cap. For more information:
www.brentwilson.com.au
www.becksbier.com.au