<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Jeff Lack &#187; Beer</title>
	<atom:link href="http://jefflack.com/blog/tag/beer/feed" rel="self" type="application/rss+xml" />
	<link>http://jefflack.com/blog</link>
	<description></description>
	<lastBuildDate>Sun, 18 Jul 2010 05:50:29 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.0.1</generator>
		<item>
		<title>20TH ANNIVERSARY BERLIN WALL (Apparel Campaign), SPRING 2009</title>
		<link>http://jefflack.com/blog/news/jeff-partners-with-becks-to-celebrate-20-years-of-inspiration-from-berlin</link>
		<comments>http://jefflack.com/blog/news/jeff-partners-with-becks-to-celebrate-20-years-of-inspiration-from-berlin#comments</comments>
		<pubDate>Mon, 09 Nov 2009 04:30:14 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Apparel]]></category>
		<category><![CDATA[Becks]]></category>
		<category><![CDATA[Beer]]></category>
		<category><![CDATA[Berlin Wall]]></category>
		<category><![CDATA[Brent Wilson]]></category>
		<category><![CDATA[Germany]]></category>
		<category><![CDATA[Jeff Lack]]></category>

		<guid isPermaLink="false">http://jefflack.com/blog/?p=49</guid>
		<description><![CDATA[Celebrating 20 years of inspiration from Berlin (9 November 2009) 2009 marks the 20th Anniversary of the fall of the Berlin Wall. To celebrate this historic occasion, and give Australians a taste of current Berlin style, iconic German beer brand Beck’s partnered with Jeff and Sydney designer, Brent Wilson, to create a limited edition fashion [...]]]></description>
			<content:encoded><![CDATA[<p><strong>Celebrating 20 years of inspiration from Berlin</strong></p>
<p>(9 November 2009) 2009 marks the 20th Anniversary of the fall of the Berlin Wall. To celebrate this historic occasion, and give Australians a taste of current Berlin style, iconic German beer brand Beck’s partnered with Jeff and Sydney designer, Brent Wilson, to create a limited edition fashion collection.<a href="http://jefflack.com/blog/wp-content/uploads/2009/12/TshirtPrint.jpg" rel="shadowbox[post-49];player=img;" title="TshirtPrint"><img class="size-medium wp-image-56 alignright" title="TshirtPrint" src="http://jefflack.com/blog/wp-content/uploads/2009/12/TshirtPrint-300x240.jpg" alt="" width="300" height="240" /></a></p>
<p>Beck’s approached Jeff to manage the development of the collection, which included finding a suitable designer to create the range.</p>
<p>“Bringing Becks and Brent Wilson together on the Berlin Wall project was a natural partnership,” said Jeff. “I was looking for a designer who could capture the forward-thinking, young, hip and expressive nature of Berlin.</p>
<p><span id="more-49"></span></p>
<p>&#8220;Brent’s design aesthetic was a perfect fit and the resulting collection  reflects the street style trends, influenced by art, music and street  culture that we are seeing out of Berlin today.”</p>
<p>The range includes a bespoke black satchel, t-shirt and embroidered knit flat cap. For more information:<br />
<a href="http://www.brentwilson.com.au" target="_blank">www.brentwilson.com.au</a><br />
<a href="http://www.becksbier.com.au" target="_blank">www.becksbier.com.au</a></p>
<p><a class="a2a_dd addtoany_share_save" href="http://www.addtoany.com/share_save"><img src="http://jefflack.com/blog/wp-content/plugins/add-to-any/share_save_171_16.png" width="171" height="16" alt="Share/Bookmark"/></a> </p>]]></content:encoded>
			<wfw:commentRss>http://jefflack.com/blog/news/jeff-partners-with-becks-to-celebrate-20-years-of-inspiration-from-berlin/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>
